Tea drinkers of the UK have spoken, and BRITA has listened. As a nation united by its love of tea, BRITA wanted to know what characteristics make the best English tea, so put the question to the people. A nationwide study of 2,000 people was undertaken to unearth tea habits and taste preferences. The UK’s tea lovers were asked what flavours, characteristics and aromas they’d love in their perfect brew. The insights were then used to develop a bespoke tea blend through an exclusive partnership with Tregothnan. The result is ‘Blend it like Britain’, a new twist on the quintessentially British tea blend, that launches today, and is available in 15 Pyramid Tins and 25 Pyramid Refill Pouches.
The bespoke tea is specifically designed to be enjoyed with filtered water to bring out the full taste and aroma of the cuppa – as 99% of it is made of water, quality is very key. Around 60% of the UK has hard or very hard water which significantly impacts the quality of tea. BRITA filters remove taste-impairing substances found in tap water and help release the full flavour and aroma of tea.
The research has also revealed the time of the day the nation indulges in a cuppa, as well as the desired effects of their tea to ensure that ‘Blend it like Britain’ encompasses everything that the nation wants and becomes the best English tea. It turns out, nationwide we appreciate a cup of tea first thing in the morning (84.5%). However, regionally, over 12% of Liverpudlian’s , 10% of Londoner’s and 10% of tea drinkers in Leeds confessed that they often fancy a cuppa in the middle of the night. Almost 80% of us choose Black tea with milk as our brew of choice, with green tea in second place as the hot tipple of choice for 40% of the nation. Millennials drink an average of 2.7 cups of tea a day, whilst over 55’s drink a minimum of four per day.
The antioxidants and nutrients could be the reason behind green tea’s popularity as it’s known to improve brain function, reduce fat and lower the risk of cancer, along with many other impressive benefits. Based on preferential taste, 28% of the nation chose fruit, 23% picked sweet and 18% highlighted citrus as notes important for their tea. This informed the five vibrant components chosen to complement Tregothnan’s existing tea plantation leaves:
- Assam: bold and woody
- Lemon verbena: citrusy and fruity
- Chamomile: sweet, calming and relaxing
- Black mint: refreshing
- Rose petals: aromatic
In order of characteristics, tea drinkers would describe their best English tea as:
- Aromatic (22%)
- Bold (15%)
- Creamy (13%)
Truly English tea leaves are grown with precision and care at Tregothnan. This creation represents the spirit of British tea lovers and the ingredients burst with bold, zesty, aromatic and refreshing notes; infused with a subtle sweet hint. Encased in a silken 100% biodegradable and plastic-free pouch, the quality and the taste is never compromised.
Purveyors of filtered tap water, BRITA considered the different types of tea and the desired physiological effects that tea lovers want from their cuppa, to ensure that ‘Blend it like Britain’ hits the spot to heighten senses.
‘Blend it like Britain’ is available in collectable beautiful, bespoke caddy tins or refill packs.