19th February 2013
Tregothnan was invited to 10 Downing Street recently to discuss a number of exciting export opportunities linked with the GREAT Britain campaign and to tell those that run the initiative of the progress of Britain’s tea growing in Cornwall. Also discussed was the development of a chain of tea houses as the British answer to coffee houses.
Tregothnan tea is an affordable luxury that’s actually selling back to China! As we know, tea cuts across all sections of community and is almost in our veins. Tea just about defines what makes us British.
While Mr Cameron is currently in India, it is confirmed that the rare and magnificent tree, Magnolia campbellii, is flowering at Tregothnan ahead of the specimens in Darjeeling. The tree is taken as the harbinger of spring and an indicator of fine tea growing regions. The first packets of GREAT-branded British Tea created by Tregothnan for the campaign are being delivered to Embassies where the campaign is running, including India, to coincide with the Prime Minister's trip.
Magnolia campbellii, originally from North India, flowering earlier in Cornwall than Darjeeling!
Meanwhile, British tea is being welcomed in other parts of Asia, even in China where tea was first discovered. The attached image illustrates the Tregothnan tea concept in Shanghai. The Chinese in particular adore the giant tea pot, image also attached. It actually pours tea and features regularly on Chinese TV.
The GREAT Britain campaign is an international cross-government campaign run by No10/Cabinet Office, the Foreign and Commonwealth Office, DCMS, VisitBritain, UK Trade and Investment and the British Council. It is aimed at generating jobs and growth for the UK by supporting British exporters, increasing inward investment to the UK as well as encouraging tourists and students to visit and study in the UK. Tregothnan will be enthusiastic participants in the GREAT campaign and will add value in ways that only tea can do - potentially broadening even further the already impressive reach of the GREAT campaign. As we know, tea cuts across all sections of community and is almost in our veins. Tea just about defines what makes us British.